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Monday, 4 March 2013

Marketing Monday II - Audrey Hepburn stars in Galaxy ad

Posted on 11:32 by Unknown


Roman Holiday is my favourite Audrey Hepburn movie so imagine my delight when I first saw this ad from Galaxy featuring a CGI Audrey Hepburn!
OK, it's not completely perfect but it's so refreshing to see a HD version of her.   I especially love that she has retailed her perfect class and the wonderful way that the ad has been written - it could have been so easily cheapened.   From a marketing perspective I would have loved a pack shot or logo with Audrey in the frame but instead I'm just going to close my eyes and sway to Moon River.  Enjoy.


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