This week marks the start of a Starbucks campaign to brighten up that dull Monday feeling for UK customers. The promotion, running every Monday before 11am between 7th January and 18th February, cuts the price of a tall (small) Latte from £2.10 to £1.50 for all customers. Members of 'MyStarbucksRewards' will also receive additional offers such as free iNewspapers and 50p off breakfast foods throughout the campaign.
- The simplicity of the advert - the unfussy and clean layout is very easy on the eye and to understand.
- Creativity - Starbucks could have easily produced an ad in one of their stores using employees and actors but have decided to think outside-the-box with the use of clever animation. Extra marks for their 100% use of Starbucks products such as napkins, straws, cupholders and of course the Starbucks cups.
- Although the link to the universal Monday dull mood is a fantastic idea, I can't help but wonder whether this campaign would have still gone ahead if the Starbucks reputation hadn't have slipped following their UK Tax avoidance reveal late last year.
- Only a tiny creative point - the use of a napkin as a a duvet in the first shot of the advert gave me a few connotations of homelessness and living on the streets when I first viewed the advert. Obviously this was before I realised that the whole advert was made up of Starbucks products.
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