Inspire, Motivate, Deliver - Motivational art prints from Etsy.

 Today is going to be a fabulous adventure - £13.04 / Today is the day - £9.78

 Something amazing is going to happen today - £0.98 / Today is going to be the best day ever - £9.10

 I run like a girl, just try to keep up - £9.78 / Something wonderful is about to happen - £9.78

Don't let anyone ever dull your sparkle - £15.00 / Don't worry everything is going to be amazing - £9.78

 Live the life you imagined - £10.43 / She believed she could so she did - £11.74

Oh the places you'll go - £3.26 (printable) / Always wear an invisible crown - £8.48

London is always a good idea - £13.04 / She turned her can't into cans - £7.17

Live what you love - £10.43 / Simplicity, harmony, opportunity - £11.47

All prices quoted are excluding postage costs. 

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Marketing Monday - Virgin Airlines Advert

I first saw this advert a few weeks ago and it has struck a chord in my marketing heart.  I love how well made and thought through this advert is and how they have used the colour red as the string that is threaded through all the different personalities and concepts.  I think the little girl finding the red patent shoes might be my favourite scene.  

The trailer style is also reminiscent of a superhero movie which could also indicate that Virgin Atlantic saves the day or just saves you from the bad experience of other airlines such as Ryanair.

Rating - 5/5

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Style Inspiration - Introducing.. Jaime King

Jaime King is currently starring in Hart Of Dixie on The CW (Really Channel in the UK) as Lemon Breeland - a traditional 'Southern Belle' in Alabama.   Prior to this, she has had small parts in many TV shows and movies and is most likely remembered for portraying Nurse Betty in Pearl Harbour (the nurse that died during the attack on the harbour).  Before her acting career she also modelled for publications such as Vogue and Harper's Bazaar.

Here's Jaime herself talking about Hart of Dixie and her character. 

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Marketing Monday - Starbucks Monday Latte Campaign.

This week marks the start of a Starbucks campaign to brighten up that dull Monday feeling for UK customers.  The promotion, running every Monday before 11am between 7th January and 18th February, cuts the price of a tall (small) Latte from £2.10 to £1.50 for all customers.  Members of  'MyStarbucksRewards' will also receive additional offers such as free iNewspapers and 50p off breakfast foods throughout the campaign.

Source: Starbucks

What I like about this campaign

• The simplicity of the advert - the unfussy and clean layout is very easy on the eye and to understand.
• Creativity - Starbucks could have easily produced an ad in one of their stores using employees and actors but have decided to think outside-the-box with the use of clever animation.  Extra marks for their 100% use of Starbucks products such as napkins, straws, cupholders and of course the Starbucks cups. 

What I dislike about this campaign

• Although the link to the universal Monday dull mood is a fantastic idea, I can't help but wonder whether this campaign would have still gone ahead if the Starbucks reputation hadn't have slipped following their UK Tax avoidance reveal late last year.  
• Only a tiny creative point - the use of a napkin as a a duvet in the first shot of the advert gave me a few connotations of homelessness and living on the streets when I first viewed the advert.  Obviously this was before I realised that the whole advert was made up of Starbucks products.

Rating - 8/10

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